Workneo.rs
Neo
Custom Shopify storefront from scratch. A breathing and sleep brand merchandised as packs, not a pile of accessories — full custom Shopify with an on-site assistant at the point of doubt.
Built from scratch
Packs first
+36%
conversion rate
2.1×
attach via packs
4.8★
proof on PDP
Provisional
From scratch
Entire storefront from scratch: packs, PDP, AI assistant, reviews, and offer architecture. Not a theme with apps bolted on.
- Custom theme built around the job (sleep, energy, breathe) not the SKU
- NeoComplete / Sleep / Energy / Breathe packs as the default offer, singles as upsell
- PDP modules for NeoTape, NeoFlow, NeoPlug with benefit-led buy boxes
- On-site AI assistant for product questions without leaving the page
- Review density and “as seen on” parked next to add to cart
- NeoStick scents as a shoppable grid feeding the energy pack
Offers and bundles
Complete, Sleep, Energy, Breathe — packs are the default close. Singles exist as upsell. The save is coded into the pack PDP, not a discount app.
NeoComplete pack
7,190 RSD · was 14,400
Every Neo product in one carton. Highest save. Default merchandising, not a bundle buried in collections.
NeoSleep pack
2,790 RSD · was 5,600
NeoFlow + NeoTape + NeoPlugs. Named for the night, not the parts.
NeoEnergy pack
2,790 RSD · was 5,600
NeoFlow + NeoStick + NeoPlugs. Daytime job, daytime close.
NeoBreathe pack
2,650 RSD · was 5,300
NeoFlow + plugs + 90-day refill. Subscription-shaped without a subscription leap.
Inside the store
Deeper into the live build — each surface annotated for the close, not dumped as a gallery.
01
The pack family
Photography shows the job as a set: tape, flow, plugs, sticks. The catalog never leads with an orphan SKU.
02
NeoFlow strip
NeoFlow is the through-line. Every pack PDP starts here so the shopper always has a reason to attach the rest.
03
NeoStick mint
Variants are a shoppable grid, not a dropdown. Mint sits next to tropical so the energy pack feels chosen, not configured.
04
NeoStick tropical
Same module, second scent. The grid does the merchandising work a swatch picker would hide.
05
Identity in chrome
The product mark is store chrome, not a logo dump in the footer. Identity stays on the path to cart.
How it performed
Provisional readouts until live numbers replace them. Directional, not audited.
+36%
conversion rate
2.1×
attach via packs
44%
add-to-cart rate
57%
pack vs single mix
−18%
support tickets / order
71%
mobile sessions
1:52
avg time on pack PDP
4.8★
rating on PDP
Path to purchase
100
Sessions
61
PDP view
27
Add to cart
9.8
Purchase
Why it converted
People don’t buy a nasal strip. They buy a night of sleep. Packs make that job visible; the assistant kills the last objection without a ticket.
Want this on your store?
Same build: custom storefront from scratch, offers, PDPs, analytics. Scan your site — then talk.