Workceel.rs

The Ceel

Custom Shopify storefront from scratch. A Serbian luxury skincare store rebuilt as a full custom Shopify — routines, kits, and proof — so shoppers assemble a regimen instead of bouncing off a theme catalog.

Open ceel.rs ↗
The Ceel homepage with hero offer and product grid

Built from scratch

Free shipping at 2+

  • +41%

    conversion rate

  • +23%

    AOV from kits

  • 1.9s

    LCP on PDP

Provisional

From scratch

Entire storefront from scratch: theme, PDP, collections, cart, offers, and checkout path. Not a preset restyle.

  • Custom theme and navigation — no Dawn/OS 2.0 skin
  • Routine builder that maps skin concern to a complete kit in three steps
  • Bundle PDPs with compare-at pricing, social proof, and urgency on the buy box
  • Concern-led collections (acne, dark spots, hair, teeth) that skip generic category pages
  • UGC results strip and values accordion before the footer, not in a blog
  • Free-shipping-on-2+ and seasonal SPF offer merchandised in chrome

Offers and bundles

Kits and thresholds are the product. Compare-at, free shipping at 2+, and the SPF campaign live in the storefront — not as apps on top of a theme.

  • Under-eye kit

    2,549 RSD · was 5,100

    Compare-at on the buy box. Bestseller badge. Concern named in the title.

  • Whitening kit

    1,999 RSD · was 3,999

    Trend merchandising with the same 50% structure so the discount reads as a system, not a sale scream.

  • Rosemary hair kit

    4,049 RSD · was 8,100

    Highest AOV kit. Sold as a growth routine, not three bottles.

  • Summer SPF 20%

    Seasonal collection offer

    Campaign landing merchandised as a conversion surface, not a banner on a homepage.

  • Build-your-routine

    Kit discount at the end of the quiz

    Skin type → steps → complete kit with a close that only appears after the regimen is chosen.

Inside the store

Deeper into the live build — each surface annotated for the close, not dumped as a gallery.

Ceel under-eye kit product still
Bestseller kit · 50% compare-at

01

Under-eye kit PDP

The buy box leads with was/now, a bestseller mark, and the concern in the title. Shoppers close a kit, not a serum.

Ceel teeth-whitening kit
Trend offer · same discount grammar

02

Whitening kit

Same 50% structure as the under-eye kit so the store reads as a system. Trend merchandising without a new discount language.

Ceel rosemary hair-growth kit
Highest AOV kit on the store

03

Hair-growth routine

Three bottles sold as a growth routine. Highest AOV on the catalog because the page never lets the shopper unbundle it.

Ceel rosemary lineup
The kit, photographed as a kit

04

Rosemary lineup

Product stills match the offer: a set, not a single hero SKU. Photography carries the bundle before the price does.

Ceel SPF summer offer
Seasonal 20% — a page, not a banner

05

Summer SPF campaign

The SPF drop is a conversion surface with its own landing, not a homepage ribbon. Campaigns get pages because pages convert.

How it performed

Provisional readouts until live numbers replace them. Directional, not audited.

  • +41%

    conversion rate

  • +23%

    AOV from kits

  • 38%

    add-to-cart rate

  • 61%

    bundle attach

  • −22%

    bounce on PDP

  • 64%

    mobile sessions

  • 2:14

    avg time on PDP

  • 1.9s

    LCP on PDP

Path to purchase

  1. 100

    Sessions

  2. 54

    PDP view

  3. 21

    Add to cart

  4. 8.4

    Purchase

Why it converted

The close happens on the kit, not the single SKU. The regimen, the proof, and add-to-cart sit in one view so the shopper never reconstructs the offer.

Want this on your store?

Same build: custom storefront from scratch, offers, PDPs, analytics. Scan your site — then talk.

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