fluted
We build custom Shopify stores that reveal what actually converts — features, integrations, product pages.
“They didn’t decorate our store — they rebuilt the path to purchase.”
Maya R. · Lumen Home · placeholder
+38%
conversion · demo
“Every custom feature felt intentional. Conversion followed the clarity.”
Jonas K. · Northline Apparel · placeholder
2.1×
AOV · demo
“Fluted made our Shopify stack feel like product, not patches.”
Priya S. · Solace Beauty · placeholder
−22%
CAC · demo
“They didn’t decorate our store — they rebuilt the path to purchase.”
Maya R. · Lumen Home · placeholder
+38%
conversion · demo
“Every custom feature felt intentional. Conversion followed the clarity.”
Jonas K. · Northline Apparel · placeholder
2.1×
AOV · demo
“Fluted made our Shopify stack feel like product, not patches.”
Priya S. · Solace Beauty · placeholder
−22%
CAC · demo
−22%
CAC · demo
“Fluted made our Shopify stack feel like product, not patches.”
Priya S. · Solace Beauty · placeholder
2.1×
AOV · demo
“Every custom feature felt intentional. Conversion followed the clarity.”
Jonas K. · Northline Apparel · placeholder
+38%
conversion · demo
“They didn’t decorate our store — they rebuilt the path to purchase.”
Maya R. · Lumen Home · placeholder
−22%
CAC · demo
“Fluted made our Shopify stack feel like product, not patches.”
Priya S. · Solace Beauty · placeholder
2.1×
AOV · demo
“Every custom feature felt intentional. Conversion followed the clarity.”
Jonas K. · Northline Apparel · placeholder
+38%
conversion · demo
“They didn’t decorate our store — they rebuilt the path to purchase.”
Maya R. · Lumen Home · placeholder
Do you have these CRO & PDP improvements?
Custom Shopify features that lift conversion — not another theme preset.
Built in custom Liquid & code — tailored to your funnel.
Theme presets can’t encode your offer logic — custom sections can.
We build FOMO timers, bundle builders, and offer engines as first-class Liquid sections — so urgency, value, and choice live in the path to purchase, not as plugins bolted on after.
- FOMO timers
- Bundle builders
- Offer engines
+34%
conversion rate
Synthetic demo
+2.4×
offer interaction
Synthetic demo
Check our work
Live stores and sites. Pick a project, then read the case.
The Ceel
Custom Shopify storefront from scratch
A Serbian luxury skincare store rebuilt as a full custom Shopify — routines, kits, and proof — so shoppers assemble a regimen instead of bouncing off a theme catalog.
How light becomes structure
Four phases. One path from problem to measured launch.
Discover
We map how shoppers move and name the friction theme presets miss — so every build starts from a real conversion problem.
free website audit
Enter your store URL. We’ll load a homepage score, what’s working, and what to improve — then unlock the rest with a short form or a call.
book a call
Pick a time. We’ll talk conversion, custom Shopify craft, and whether Fluted is the right build partner.
Prefer email? hello@fluted.dev
schedule
30 min · discovery
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faq
Clear the fit questions before you book — who we’re for, what custom means, and what the call is for.
Book a callCustom build. We design and code sections, offer logic, and integrations unique to your brand — not a dressed-up preset theme with apps bolted on.