Workpuravellura.com
Pura Vellura
Custom Shopify storefront from scratch. A Serbian natural pharmacy — balms, creams, teas — merchandised as named formulas. Full custom Shopify from scratch.
Built from scratch
Named formulas
+33%
conversion rate
+19%
AOV from kits
2.1s
LCP on PDP
Provisional
From scratch
Entire storefront from scratch: collections, PDP, trust stack, and offer chrome. Not a wellness theme.
- Offer-led homepage: AcnoPura, HemoPura, VenoPura with rating and price in the first scroll
- Collections around use (balms, creams, herbal formulas, bestsellers)
- Pharmacist author, origin, ingredient difference on the path to cart
- Free shipping over 3,000 RSD in the header, not a policy page
- FAQ and 30-day results merchandised as conversion, not legal filler
Offers and bundles
Named formulas and a shipping threshold. AcnoPura, HemoPura, VenoPura close as jobs; free shipping over 3,000 RSD lives in the header.
Free shipping over 3,000 RSD
Threshold in the chrome
Cart math starts in the announcement bar. AOV has a reason to climb.
AcnoPura
1,650 RSD · 4.9★
Named SKU for acne. Zinc story on the PDP, not a generic cream.
HemoPura
1,650 RSD · 4.9★ · 15% zinc
Concern in the name. Strength in the title. No category hunt.
VenoPura
1,450 RSD · 4.9★
Legs and veins as the job. Light gel, heavy proof.
Inside the store
Deeper into the live build — each surface annotated for the close, not dumped as a gallery.
01
Named formula lineup
The catalog is a pharmacy of jobs. Color-coded names do the collection work a generic “creams” page cannot.
02
Hero merchandising
First scroll is offer-led: named SKUs, ratings, and price. The brand story waits until the job is chosen.
03
AcnoPura
Acne in the name. Zinc on the PDP. The shopper never translates a generic cream into a job.
04
HemoPura
Strength sits in the title. The 15% zinc claim is merchandising, not an ingredients accordion.
05
VenoPura
Veins as the job, gel as the format. Proof and add-to-cart share the same view.
How it performed
Provisional readouts until live numbers replace them. Directional, not audited.
+33%
conversion rate
+19%
AOV
35%
add-to-cart rate
29%
orders over ship threshold
−16%
bounce on homepage
69%
mobile sessions
1:48
avg time on PDP
2.1s
LCP on PDP
Path to purchase
100
Sessions
49
PDP view
17
Add to cart
6.6
Purchase
Why it converted
Shoppers don’t buy “natural cream.” They buy a named job — acne, veins, hemorrhoids. Formula, pharmacist, and add-to-cart sit on one path.
Want this on your store?
Same build: custom storefront from scratch, offers, PDPs, analytics. Scan your site — then talk.